WWE Earnings Report
While the WWE stock did close at a low yesterday, it has already seen a 10% increase since opening today. The WWE earnings report can be seen as a factor for the increase, with plenty of good news coming out of the call so far.
WWE expected to lose between $15 and $18 million for this second quarter, but came in under that at $14.5 million.
WWE Network Notes
– WWE announced the international phase of the WWE Network will take place on August 12th, which is before Summerslam. They will launch in 170 countries including Australia, Hong Kong and Spain, including others. The network should be live in the United Kingdom by October, and plans for a launch in Italy and other European countries including Germany, Japan and Thailand will be announced later.
– The WWE Network will launch on many Blu Ray players and smart televisions in mid-August, and the price point will remain at $9.99 per month for a six month commitment. A new, single-month plan will be available, and will cost $19.99 with no commitment past the initial month.
– The WWE Network has 700,000 subscribers. They gained 161,000 subscribers since April, but lost 128,000, with a difference of 33,000 gained viewers.
– Data says 91% of subscribers access the network at least once a week and use 2-3 devices to watch content. It also says 90% of subscribers are happy with the Network, with 51% saying they are extremely satisfied, and 39% are somewhat satisfied.
BP: There’s plenty of good news, but I’m personally most happy about the BR/TV support. I only watch the WWE Network on my PS3, so this will provide more flexibility if I want to watch in another room. Fans have been giving WWE plenty of criticism for the Network, but it is a great service, and they made a great move working with MLB AM, because the MLB.tv app is fantastic and WWE can learn a lot from them.