WWE Executive Reveals Major SummerSlam Marketing Plan, Big Update on Rey Mysterio Possibly Appearing at AAA This Weekend

Nick Paglino

WWE Executive Reveals Major Marketing Plan for SummerSlam

rey mysterioWWE’s Chief Revenue and Marketing Officer, Michelle Wilson, recently spoke with Multichannel News, and the following are some highlights:

“Our decision to make the U.S.-based WWE Network available globally makes the whole proposition of the network scalable, so we’re very excited to make this available to 170 countries. It gives us the ability to bring on new subscribers quicker than we were anticipating. We continue to believe that the network will give us the opportunity to transform our business model.”

“We’re still generating a fair amount of PPV buys to the point where In Demand still wants to be in business with us. We still think it makes good business sense to be in business with the cable operators.”

The article noted that WWE’s marketing plan for SummerSlam is backed by a multi-million dollar campaign that will feature ads on more than 20 major cable networks plus global digital advertising with Google and YouTube for the first time. Wilson said of the plan:

“We made a major investment around SummerSlam because we know the opportunity to bring in subscribers is much greater that it was in the past.”

Big Update on Mysterio Possibly Appearing at AAA This Weekend

According to Steve Sims, Lucha Report for F4WOnline.com, Rey Mysterio has been invited to appear as a guest at this Sunday’s AAA TripleMania XXII event, at which Alberto Del Rio will be making his AAA return. Sims is reporting Mysterio will likely accept the invitation and make an appearance at the big event in Mexico.

Furthermore, in a video interview released this week, former WWE Spanish announcer Hugo Savinovich claims Mysterio will be joining AAA when he resolves his current contract dispute with WWE.

For those unaware of Mysterio’s current WWE situation, it’s being said he’s been looking to leave the company for quite sometime, after he felt the company “blindsided” him with a contract renewal.

Mysterio’s WWE contract was set to expire in late April of this year, but Vince McMahon decided to renew it for another year, claiming there is a clause in talent contracts which allows management to add contract time due to injury. Mysterio missed 19 months of ring time due to 2 major knee injuries/surgeries, and WWE feels he owes them the time missed.

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