WWE will be moving to Thursday nights on the SyFy network in 2015, and sent over a sneak peak at a new commercial spot that will begin airing soon, promoting the shift. The video and official press release is featured below.
The show that averages 3.1 million viewers on Friday nights and beats all Friday primetime viewing on any cable network is moving to Thursday nights on Syfy beginning January 15th at 8pm ET. With more than 800 original episodes, SmackDown is the second longest-running weekly episodic program in U.S. television history, only behind WWE’s other flagship program, Monday Night Raw®.
“Quite simply, more young men watch television on Thursday night than on Fridays,” said Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy. “Among Men 18-49, PUTS are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we’re also using Thursday nights to counter program.”
“WWE’s sizable and passionate fan base make SmackDown the #1 entertainment show on Syfy and the most-watched, regularly-scheduled program among key demographics on the network,” said Michelle Wilson, Chief Revenue and Marketing Officer, WWE. “We look forward to bringing the WWE audience to Thursday nights on Syfy.”
