Source: Wrestling Observer Newsletter
WWE Chief Brand Officer Stephanie McMahon was recently in Las Vegas for the 2015 Experian Marketing Services Client Summit.
Stephanie was said to have pushed the WWE NXT brand in a “logical” way; she said NXT was created by her husband, Triple H, to reach the fans who don’t like the main WWE brand.
Stephanie said there are wrestling fans with different tastes, and NXT will reach other fans, as well as helping WWE’s ‘main’ brand. She said the two different styles help the company, and fans could follow their favorite NXT stars to the main brand, helping them become bigger stars by watching them watch NXT first.
It was noted that the event was also attended by several UFC employees, who were reported to be very impressed with Stephanie’s presentation and WWE’s social media campaigns.
