WWE Gets Major Sponsor
Source: The Wrestling Observer Newsletter
Kay Jewelers is now a WWE sponsor, including being the official co-sponsor of the WWE TLC pay-per-view along with Toys-R-Us.
WWE is promoting the brand on television and on their social media accounts; NBC Universal is pushing wrestling as a good value for high dollar sponsors. USA Network’s primetime programming will feature at least five hours of WWE content once Smackdown moves in January, and USA is NBC Universal’s most profitable station.
