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Sports Illustrated Profiles WWE’s Relationship with ESPN, Talks Why It’s Important for Sports Entities to Cater to Wrestling Fans, More

Sports Illustrated has published a new piece covering the relationship between ESPN and WWE. The piece also delves into mainstream sports entities, such as SportsCenter and Sports Illustrated, catering to pro wrestling fans as the content is a big draw.

Below are two key article excerpts, along with footage of ESPN covering WWE:

WWE Raw has been a top five talked-about topic over the last five weeks among SportsCenter followers on Twitter and a top 10 topic for 15 straight weeks.

Outlets (and I include SI here) would be wise to cater to WWE fans when appropriate given its demos. Website editors and writers will tell you that wrestling content on sports sites draws a ton of page views. There’s no doubt that some ESPN viewers will be unhappy seeing WWE programming on SportsCenter—no, it’s not a sport—but the idea that SportsCenter is sacrosanct regarding sports-only is long gone. The show often has actors and musicians hyping product, cross-promotion with Disney entities, lists of non-note from its anchors, and various personalities screaming about something.”

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