PWInsider.com is reporting that WWE has had preliminary discussions with SyFy officials concerning a possible re-branding of ECW in 2010.

At this point, it's being said that the main change will most likely be ridding the show of its "ECW" title, and possibly renaming it to something that would be more appropriate to a show that features up and coming talent.

The show would most likely change its look a bit as well, although for the most part it is expected to remain similar to the way it is now in terms of programming, focusing on new, up and coming talent who will later make the switch to either Raw or Smackdown.