Barstool Sports CEO Erika Nardini is joining the WWE Board of Directors. WWE announced today that Nardini has been elected to the board. This makes her the third woman on WWE’s Board of Directors, joining Stephanie McMahon and former Travel Channel President Laureen Ong.
“Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem,” said Vince McMahon on the addition of Nardini. “Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our Board of Directors.”
In a press release, WWE touted Nardini’s accomplishments:
Nardini was named Barstool Sports’ first CEO in 2016 and since that time the company has experienced tremendous brand and business growth as one of the fastest-growing lifestyle brands on the internet, generating hundreds of millions of dollars in revenue. During her tenure at Barstool Sports, Nardini has launched more than 35 brands, including breakout franchises in sports, entertainment, female lifestyle, business and sports betting. She also spearheaded the development of more than 1,500 social accounts, a top channel on SiriusXM and the #1 selling flavored vodka in North America, Pink Whitney.
