ric flair
Photo Credit: All Elite Wrestling

Ric Flair Signs Multi-Year Deal With AEW, Includes Sponsorship For Wooooo! Energy

Ric Flair is All Elite.

All Elite Wrestling announced that Ric Flair has signed a multi-year deal. The announcement did not specify what Flair’s on-air role will be.

Flair made his AEW debut during last Wednesday’s episode of AEW Dynamite in Philadelphia, appearing as Khan’s “special gift” for Sting. Flair said he hoped to be with Sting through his retirement tour, which is set to finish up at AEW Revolution in March. Now, Flair appears to be sticking with AEW past Sting’s tenure.

The agreement includes Flair’s Wooooo! Energy being named as the exclusive energy drink of AEW. According to a press release, “AEW show dates and select host venues” will carry Wooooo! Energy at concession stands. It will also be stocked in the wrestlers’ locker rooms and on the announcers’ desk during live broadcasts.

“Last Wednesday, the ‘Nature Boy’ made his epic return to TBS, more than 35 years since the Flair vs. Sting rivalry first began on the Superstation,” said AEW’s Tony Khan. “It’s truly an honor to welcome the legend himself – and Wooooo! Energy – to AEW. Ric cemented his legacy as one of the greatest professional wrestlers of all-time long ago, and now his world-renowned persona and his amazing wrestling mind will be major assets to AEW’s programming and our position globally. Most importantly, it’s fitting that the final chapter of Sting’s iconic career will unfold on TBS with Ric Flair by his side.”

Wooooo!

“I’ve been in the wrestling business for over 50 years,” said Ric Flair. “Together with AEW and Wooooo! Energy, I’ve never been more excited, and I’ve never had more energy! When the Nature Boy promises a show, you know how it’s gonna go! Wooooo!”

“We’ve all been a part of a ‘Wooooo!’ moment. Time stops, crowds erupt, and people unite to

celebrate the extraordinary. It’s electric. You hear it, feel it, and never forget it,” said Chad

Bronstein
, President and Chairman of Carma HoldCo, parent company of Wooooo! Energy. “This

is so much more than a partnership. Together, Ric Flair, AEW and everyone at Wooooo! Energy

will create more unforgettable moments for generations of wrestling fans.”

Fans watching at home can experience Wooooo! Energy by ordering via woooooenergy.com.

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