Nikki Bella continues to make big moves outside of wrestling.
Taking to Instagram, the WWE Hall of Famer announced her next venture as an investor and Chief Margarita Officer at Madam Paleta.
“Italian soul. Mexican heart. And now, a tequila brand to match. ?? I am beyond excited to announce that I am joining @madampaletatequila as an investor and as their Chief Margarita Officer,” she posted.
“Bold, flavor-infused, and built by women who don’t do anything halfway — this brand felt like mine the moment I found it. We’re just getting started. Find us in stores across Texas or shop online at madampaletatequila.com —shipping available to 32 states via ReserveBar. #madampaleta #ChiefMargaritaOfficer #tequila #21Plus #EnjoyResponsibly”
The official website of Madam Paleta now features a new landing page showing a render of Nikki Bella posing with one of the brand’s tequila bottles.
According to Wine Industry Advisor, her role as Chief Margarita Officer reflects both her personal connection to margarita culture and her hands-on involvement in shaping the brand, from product experience to cultural moments.
“I think it’s important to celebrate every part of who I am including my Mexican heritage,” Nikki Bella said. “I’ve been waiting for a tequila brand that delivers real 100% Blue Weber agave quality and has the guts to evolve the category. Madam Paleta is doing both with all‑natural flavor and zero shortcuts, proving flavored tequila can be next‑level. And my signature cocktail? A skinny margarita made with Madam Paleta Tamarind. It’s pure magic.”
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