ESPN’s financial expert Michele Steele tweeted on Tuesday that John Cena was worth $106 million in retail value to WWE in 2011. No further details were given to explain Cena’s direct impact on WWE’s business. It is speculated that the figure likely includes John Cena merchandise and an estimate of Cena’s impact on PPV buyrates, … Continue reading Report: How Much Money Cena Was Worth To WWE in 2011