John Cena and Stephanie McMahon to Headline South By Southwest Panel Tomorrow

March 8, 2013

John Cena The following press release has been issued:

STAMFORD, Conn. — WWE and Echo, the first and largest real-time web platform provider, announced that they will share the strategies behind WWE’s award-winning digital programs at the South by Southwest (SXSW) Conference this Saturday, March 9.

The panel will feature a candid discussion with John Cena, the third most followed U.S. athlete on Facebook and Twitter with more than 17 million fans combined, and provide insight into how the 10-time WWE Champion utilizes social media to extend WWE’s brand and connect with fans.

The panel will explore how WWE is leveraging creative, media, technology and talent to become one of the most widely respected and successful brands in social TV.

With more than six hours of domestic weekly programming, 300 Live Events each year and broadcasts in more than 145 countries, WWE is in a unique position to unite the web, mobile, television and live audience experiences under an integrated digital strategy, with the goal of building the ultimate interactive experience for fans.

Last year, WWE launched an unprecedented second-screen experience, WWE Active, on its WWE flagship app, which has been downloaded more than 4.6 million times since its debut. (MORE ON WWE ACTIVE)

PANELISTS

John Cena, WWE Superstar and 10-time WWE Champion

Stephanie McMahon, EVP, Creative, WWE

Perkins Miller, EVP, Digital Media, WWE

MODERATOR

Khris Loux, CEO, Echo (about Echo)

For more information, visit SXSW.com.

Nick was born and raised in Detroit, Michigan, and lived there until the age of 18, when he decided to pack his flack jacket and move to New York City.

Nick attended New York University and graduated in 2001 with a degree in Drama.

Nick first entered the internet wrestling community back in 2004 when he became the co-host of The Voice of Wrestling Radio Show. From there, Nick made the transition from radio personality to editor when he began working with WrestleZone in 2008.

Nick is a member of two Off-Broadway theatre companies, Another Urban Riff, and the Drama Desk Award winning Godlight Theatre Company. Nick has appeared in over a dozen Off-Broadway plays since he moved to New York City, and has shot several short and feature length films. In 2010, he completed principle photography on a film titled "How to Score Your Life," which also features TNA Knockout ODB.

Inspiration in his life has come from many people including his family, Woody Allen, Steven Spielberg, Jack Nicholson, The Beatles, and of course, Lassie.