So, John Cena told everyone he was drug tested recently before his match with The Rock at WrestleMania.
So he has an excuse if he loses.
While you are focused on the left hand, watch what the right hand is doing. Cena’s been one step ahead of The Rock on the run-up to Mania and this was the final straw. Cena sews the seeds of doubt by “passing” a drug test, as if he would get suspended if he failed. But he knew he wouldn’t fail. Even if he had monkey hormones shooting out of his eyeballs, no way Cena is going to get popped.
But what about the Rock? Did he take a test? Would he? Should he? Fans think WWE drug tests are a joke anyways, but if Cena loses, does he play the “drug test” card?
So the result of this drug test is positive for Cena winning again, even if he loses on Sunday…
What Wrestling Needs
The industry is lacking right now for something… WWE sells tickets but it’s a struggle for everyone else. Pay-per-views, other than WrestleMania, are ehh. But I have some ideas that can help.
Dare to be different
Bring in every aspect of a community to the show. Fundraisers for charity, invites to little leagues, etc. Pick a charity and set a contribution goal over a calendar year. You’ll get tons of publicity for your charity work. Again, it’s not about the wrestling. But, the wrestling has to be good enough to bring them back.
My friend and long-time promoter Ron West went to work for the circus after many decades in wrestling. (What’s the difference? Certainly not the smell, but I jest.) He used his wrestling experience to sell circus tickets. Many so-called promoters today don’t promote. Promoters promote and know how to get as much bang for their buck as possible.
Boots on the Ground
Half price? Yep. Sell blocks of 8 dollar tickets for $4 to charity groups and let the charity sell them for whatever they can get. Guess what? You aren’t going to sell those tickets out anyway. What pays you more money? 100 fans at $4 or Zero fans at $8?
Get the Flinch
Wrestling promoters need to work the local town to get buying signals from charity groups who show interest in your event and more importantly, your offer to help them. Once you get a buying signal, go in for the “flinch”. Offer to sell them a block of tickets they own and can resell for whatever they want for X dollars per ticket (higher than you are willing to accept). Get the “flinch”, negotiate downward but not below your floor price.
(Do the same thing with advertisers. Get them to flinch when you offer to buy cable ads for $1 apiece. See what happens.)
Remember, if you start at your floor price, you’ve got nowhere to go if you get a “flinch” at the bottom. Walk away from bad deals. Boots on the ground, wearing the suit, walk past bad opportunities.
Pray for Lower Gas Prices
What does any of this have to do with WrestleMania, ROH’s Showdown in the Sun or any of the other events wrestling fans will enjoy this weekend? Success or failure of these shows will be largely because of promoters. Now go out and sell.
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