Linda McMahon appeared at the UBS Media Conference in New York City this afternoon to describe the companyâ<80><99>s strategy of getting kids hooked on WWE at a young age. Of course, the new WWE Kids Magazine and WWEKids.com website were brought up.
Linda McMahon described it as a “from the cradle to the grave” strategy to build generational loyalty to the WWE brand.
In an effort to paint a rosy picture of WWEâ<80><99>s strategy, she told a story about a set of parents telling WWE officials at a live event that they wouldnâ<80><99>t let their kid watch RAW until he raised his school grades on his report card from a C to a B.
This strategy is specifically why WWE has toned down itâ<80><99>s product from the Attitude era. While there are still many things on the show not suitable for children watching at home, itâ<80><99>s definitely family-friendly compared to the more often than not adult-oriented TNA product.