It was an awkward segment last night on WWE Raw during Chris Jericho's "Highlight Reel", and Michael Cole and Jerry Lawler made sure the viewing audience knew it. During the final minutes of the in-ring, verbal showdown between Chris Jericho, The Miz, and Wade Barrett, and then especially when Brad Maddox came out to announce the Jericho/Miz match, Cole and Lawler began mocking the segment, saying it sucks, and begging for a commercial break.
Fans watching on TV were barely able to make out what was even being said in the ring due to Cole and Lawlers' laughter and jokes.
Dave Meltzer of the Wrestling Observer is reporting that this is a case when Vince McMahon is telling Cole and Lawler what to say through the headsets. When a segment is falling flat and the live audience isn't responding to such a level, as it was (or wasn't) last night, Vince has been known to bury it publicly, plus those involved with it.
It's being said that Brad Maddox is the one that will most likely take the majority of the heat, as it was his part of the segment that really got awkward and embarrassing.