WWE SummerSlam is just weeks away, but discussion around the event hasn’t centered only on the matches. With reports suggesting ticket sales have become an internal talking point, AJ Styles has now shared his perspective. He believes there may be a simple way to fill more seats.
Speaking on The Phenomenally Retro Podcast, Styles addressed the reported attendance concerns while offering his own take on what WWE could do before the two-night event arrives.
AJ Styles believes ticket prices could be the key to SummerSlam turnout
According to recent reporting from WrestleVotes, WWE officials have been discussing slower-than-expected ticket sales for SummerSlam, which takes place August 1 and 2 at U.S. Bank Stadium in Minneapolis. WrestleTix data indicated that roughly 22,000 to 24,000 tickets had been distributed for each night.
Reacting to those numbers, Styles acknowledged that the event hasn’t sold out but pointed out that the attendance is still significant.
“It doesn’t sound like they’re doing very well. But it is 20,000 people. That is a lot as well… It is not a sellout. So is this being successful? I don’t know.”
Styles suggested WWE will likely remain profitable regardless and wondered if the company is testing whether SummerSlam can succeed as a two-night event. He also estimated attendance could still grow, saying, “They’ll probably pick up at least another 5,000 to 10,000, that’s my guess.”
When asked why ticket sales may have slowed, Styles pointed directly to pricing.
“They haven’t been known to be cheap… even the nosebleeds are a little expensive.”
He then offered a straightforward solution.
“Let’s make them freaking cheap, dirt cheap. Sell a bunch of those. Why not? Let’s sell all these seats we can.”
Styles also questioned whether SummerSlam is serving as a test for WWE’s long-term premium live event strategy.
“Maybe this is a trial run… if SummerSlam is successful, that means we make the other two big pay-per-views two-day events.”
Although he admitted he’s “a big fan of one-day kind of stuff,” Styles said the experiment will reveal whether the expanded format has staying power. For now, with SummerSlam fast approaching, all eyes remain on whether WWE can turn ticket sales into a late-game comeback before the opening bell.
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