Rusev says this infamous WWE angle was never supposed to get over.
During his recent appearance on the INSIGHT with Chris Van Vliet podcast, WWE Superstar Rusev shared his thoughts on the success of the infamous “Rusev Day” angle. He noted that it was not supposed to go over the way it did and highlighted Aiden English’s role in its success.
“I don’t know. It was never meant to be over. It was never supposed to be anything. It was just supposed to be a celebration and here’s the key from the mayor of Plovdiv, my hometown. And it just worked for some reason, I was a heel. But then I started to relax a little bit, show more of my personality and I guess people started buying that. Then Aiden [English], of course, Aiden is such an essential part of this, with the songs, with introductions, with everything. Without him, probably wouldn’t even be the same.
Rusev Day also got some cool merchandise
“But just the combo work, man, it was just me having fun and doing the backstage with the New Day, and then the first shirt. Oh my God. They did one shirt of Happy Rusev Day, which is the first one. I remember putting it out in a backstage promo and there’s the huge reaction from the crowd. What? It’s just a shirt. It’s not that big of a deal. But then it just starts picking up steam and people love chanting Rusev Day and celebrating Rusev Day.
“I got that sweet treatment. I have a beach towel, I have sunglasses now that says Rusev Day. I have all these things that say Rusev Day. I was like, what is happening here? I couldn’t believe it. And then, yeah, we’re just getting over little, little by little. It was a good time, even to this day, Hey, happy Rusev Day.”
Speaking further, the former WWE United States Champion said he’s not sure if he was ever supposed to be a full babyface. He says he pitched things to “the Boss” and did everything he could. He also noted that the Rusev Day calendar was one of his favorite things to come from the angle.
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