WWE Co-President Michelle Wilson was on Bloomberg to discuss the WWE Network’s success ahead of WrestleMania 35. She talked about the future of the service, and what they’ve learned from using viewer data.
Check out highlights below:
Transcription by WrestleZone.com Senior Editor Tyler Treese.
On the future of WWE Network
As more and more services and content providers go [over-the-top], we need to deliver value for our consumer. There’s a word called churn and making sure you minimize that by delivering content. We would look at what other shoulder content makes sense but we think we do a great job delivering what pro wrestling fans want.
What they’ve learned from viewer habits since it launched:
We see what they’re watching. When we launched we had a range of content from scripted to comedies to adult animation to in-ring content. Our fans really want more in-ring content. They also want to know more about our WWE superstars, where they came from, what they do, who are they. We’ve done more follow docs and documentaries about our talent because our fans want to see them either performing in the ring or who they are when they’re not performing.
