Brisk has announced a new campaign in partnership with Universal Pictures’ “Fast & Furious Presents: Hobbs & Shaw.” As part of the campaign, Brisk created a new digital ad featuring “Cans of Whup Ass” – a limited edition Brisk Iced Tea can inspired by a signature line from Dwayne Johnson’s Luke Hobbs in the film’s trailer.
Young artists were asked to come up with the concept and Evans Alexandre was announced as creating the winning submission. The one-of-a-kind filmmaking opportunity was brought to life in a digital ad featuring Roman Reigns, who plays Mateo, one of the Hobbs’ brothers, in the film. Alexandre also received a once-in-a-lifetime summer mentorship with “Hobbs & Shaw” director David Leitch and will also receive a Brisk grant to further fuel his creative pursuits.
In addition to the ad campaign, Brisk is also releasing three new custom-designed Brisk Iced Tea labels, available at retailers nationwide.
“At Brisk we’re devoted to finding bold, imaginative and exciting ways to connect with our fans’ passions and creative drive, which is why we’re excited about our partnership with Universal Pictures and ‘Fast & Furious Presents: Hobbs & Shaw,’” shared Katrina McDonald Senior Director, Pepsi Lipton Joint Venture Brands. “The collaboration presented the perfect platform to support the young creative community; we’re so inspired by Evans’ vision and artistic ability to bring the ad concept for ‘Cans of Whup Ass’ to life in a way that perfectly embodies the boldness of both the brand and film.”
The specially made “Cans of Whup Ass” will be available for consumers through sweepstakes, on Brisk social media, at ComplexCon in Chicago, and at select retail activations and early screenings of “Fast & Furious Presents: Hobbs & Shaw” throughout the country this summer. To find out more, fans can visit www.BriskHobbsandShaw.com and follow Brisk on social @Brisk. By texting “BRISK” to 797979, fans can also check out exclusive content from some of the creators behind “Hobbs & Shaw” and enter to win tickets to the new film, which opens nationwide August 2.
In addition, now through August 10, fans can find three new custom-designed Brisk Iced Tea labels at retailers nationwide. The labels are inspired by the film and its stars, Johnson and Statham, and will feature on 1L Brisk bottles of Lemon, Strawberry Melon and Watermelon Lemonade, as well on 2L bottles, 12oz. 12-packs and 16.9oz. six-packs of Brisk Lemon.
Read More: Roman Reigns On His Relationship With Jon Moxley, The Stone Cold vs. Rock Rivalry
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