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Brett Lauderdale On GCW Staying Authentic: I Like The Method That Got Us Here, I Don’t Want To Compromise That

GCW has continued to grow in 2021 and the promotion’s owner says he plans on keeping things authentic in the future because the method that got them there will aid them in the future. 

GCW’s Brett Lauderdale appeared on Busted Open Radio and spoke about GCW’s rapid growth, and Bully Ray asked if the company has a set plan on how to expand. Lauderdale said it’s nothing dramatic, but he wants to reach new audiences in new cities, and pick venues that matter.

“I think our goal moving forward, and you’ve even seen that we’ve already made an announcement, in March, we’re going to Atlanta and Center Stage. I want to try and hit cool venues, historic venues, new markets, just do more stuff that’s cool, and continue to grow markets and the fanbase, make new fans along the way. I don’t have a dramatic plan of ‘Oh I want to be on TV by the end of 2022.’ Because quite frankly, I don’t want to be on TV at all, but that’s a whole other story,” he noted. “Just do cool things, keep reinventing and finding new fans and markets and just doing what we do and stay authentic. That’s the game plan, to be honest.”

Bully Ray then asked Lauderdale what he believes makes GCW authentic in fans’ eyes, and he said it’s all about sticking to the roots and values they’ve lived by since day one.

“We’ve reached a level of success and popularity and notoriety where a lot of people will say to us, ‘You need to get bigger venues’ and ‘When are you going to be on TV?’ and ‘You should do this and that.’ The things that get suggested are not what we necessarily want to do. The way we’ve become popular is to remain true to what we started as. I don’t want to go and run these giant rec centers unless there’s a purpose. I’m happy running smaller arenas and selling it out if that’s where we’re going to go. I’m happy sticking to the plan, what got us here. There’s ways to grow our company without having TV, without running bigger venues. There’s ways to do that and I don’t want to sell out our values,” Lauderdale said. “I like the method that got us here in the first place, so I don’t want to compromise that.”

GCW presents Til Infinity on December 31/New Year’s Eve, followed by Die 4 This on January 1/New Year’s Day in Atlantic City. Both events are available on FITE TV.

Read More: Brett Lauderdale: GCW Isn’t Focused On Competing, We’re Just Trying To Be The Best At What We Do

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