Snickers and 2K Games are teaming up with WWE to be the presenting partners of WrestleMania 39.
WWE, Mars and Take-Two Interactive announced that Snickers and WWE 2K23 will be the presenting partners of WrestleMania 39 in Los Angeles. The two brands were also the co-presenting partners for WrestleMania last year. WrestleMania 38 marked the first time WWE’s biggest event featured two presenting partners.
“The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, Director of Media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners.SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”
“We’re excited to come back even stronger and co-present WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest event of the year,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS head-to-head and provide fans with engaging content leading up to the main event matches.”
“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE Senior Vice President of Global Sales and Partnerships.
Snickers and WWE 2K23 will be featured in a multi-platform campaign on WWE Monday Night RAW and WWE SmackDown in the lead to WrestleMania 39. Additionally, the two brands will be featured on both days of the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership includes custom digital and social content on WWE.com and WWE’s YouTube channel.
WrestleMania 39 takes place Saturday, April 1 and Sunday, April 2 at SoFi Stadium in Los Angeles.
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