WWE To Launch Cutting Edge âWWE Kidsâ Magazine
STAMFORD, Conn., March 25, 2008 â” World Wrestling Entertainment® is debuting âWWE Kids,â an exciting new consumer magazine targeting 6-14 year olds. The bi-monthly title launches April 15, beginning with the much anticipated May/June issue. The launch will be supported with a comprehensive cross-platform blitz, including a 100,000-unit pallet promotion in Wal-Mart stores.
âWith content ranging from fitness and nutrition to geography to esteem building, â~WWE Kidsâ will appeal to children, their parents, and their teachers. Young fans will get to know their favorite Superstars through activity-based art projects, fun games, interviews and triviaâ, said Tony Romando Vice President, Editorial Director.
Every week, more than 2.6 million young fans, ages 6-14, tune-in to WWEâs top-rated television programs on USA Network, The CW and SCI FI Channel. In the fourth quarter of 2007, WWE reached more kids under age 18 during the average week than the total day average deliveries of Disney Channel, Cartoon Network and Nickelodeon combined. âWWE Kidsâ will tap into these youthful WWE enthusiasts and also encourage their friends to become fans as well. âThe WWE brand appeals to millions of fans worldwide. â~WWE Kidsâ Magazine is a logical brand extension that is specifically designed for our younger audience,â stated Bob Lee, Vice President, Publishing Director.
âThe WWE youth initiative, which includes the new â~WWE Kidsâ magazine and the WWE website for kids. are all part of WWEâs recommitment to provide its young audience with new, fun, age-appropriate content,â said Shane McMahon, Executive Vice President, Global Media.
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/
Dear WWE Fan Nation Member:
WWE will be holding a special WrestleMania XXIV press conference at The Hard Rock Cafe in New York City on Wednesday, March 26 at 12 Noon, and all WWE Fans are invited to attend. Join WWE Chairman Vince McMahon, Shane McMahon, WBC Welterweight Champion Floyd Mayweather, Big Show, Triple H, WWE Champion Randy Orton, World Heavyweight Champion Edge, Maria and Candice Michelle.
What:
Press Conference with WWE Chairman Vince McMahon, Shane McMahon, WBC Welterweight Champion Floyd Mayweather, Big Show, Triple H, WWE Champion Randy Orton, World Heavyweight Champion Edge, Maria, and Candice Michelle (Subject to change).
When:
Wednesday, March 26 at 12 Noon
Where:
The Hard Rock Cafe
1501 Broadway
New York, NY 10036
WrestleMania XXIV comes your way Sunday, March 30, live from the Florida Citrus Bowl in Orlando, FL, exclusively on pay per view.
