Press Release: USA Touts Success of Raw & Tough Enough

Nick Paglino

The following press release has been issued:

USA LEAPS INTO SPRING WITH APRIL WIN

NEW YORK, NEW YORK – April 26, 2011 – USA reigned through April, delivering more P25-54 (1.19 million, +6% over #2 History), total viewers (2.92 million, +13% over #2 Disney Channel), and households (2.21 million, +17% over #2 Disney Channel) and the top household coverage rating (2.20, +0.31 over #2 Disney Channel) in cable prime. No other cable network was able to deliver over 2 million households in primetime this month.

Every April telecast of WWE MONDAY NIGHT RAW placed in the month’s top 40 in both demos as the franchise delivered its best April in years among P25-54 (2.82 million, up +15% year-to-year), P18-49 (2.87 million, up +15% year-to-year), and total viewers (5.75 million, up +15% year-to-year) as well as seeing sizeable gains among P18-34 (1.38 million, up +19% year-to-year) and households (3.81 million, up +11% year-to-year). USA was second only to CBS in delivering M18-34 and M18-49 in WWE RAW’s Monday 9pm-11pm time period, beating FOX in P18-49, P25-54, P18-34, total viewers, and households in this time period.

· WWE TOUGH ENOUGH is the #2 new reality series of the year to date among P25-54 (1.42 million), total viewers (2.94 million), and households (2.06 million) and the 3rd most popular reality competition series in April among these demos as well as among P18-49 (1.50 million).

· USA was the home to cable’s hottest acquired series in April as NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT delivered more P25-54 (NCIS 1.10 million / SVU 991,000 million), total viewers (3.21 million / 2.45 million), and households (2.48 million / 1.94 million) than any acquired series on cable and more P18-49 (SVU 1.01 million / NCIS 917,000) and P18-34 (SVU 498,000 / NCIS 304,000) than any other acquired drama. USA was the only network to deliver over 1 million in P25-54, 2.5 million total viewers, or 2 million households to an acquired series and the only one to average over 1 million P18-49

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

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