While it's apparent WWE is going through a bit of a Twitter craze lately, all of the Twitter talk this past Monday night on WWE Raw was The Rock's own doing, and not something that he was told to do by WWE.
According to a recent report in The Wrestling Globe Newsletter, Vince McMahon is completely obsessed with Twitter as of late. The report claims McMahon has joked about getting his own account and joining Twitter, or "Twittertainment" as The Rock would say. The jokes are convincing enough that some backstage within WWE are starting to take his remarks seriously, thinking that the Chairman of the Board may actually join Twitter sometime in the future.
One WWE source who was around McMahon when he was first introduced to text messaging thinks the idea of him getting on the microblogging scene is "pretty damn scary."