"It's flashback city for me because I feel like it's exactly what Vince did to us with Rey you know? During my run, well David Lagana first and then my run as lead writer on Smackdown you know, we were all super excited A. to be done with the exploiting Eddie thing and B. to make Rey, make him our champion, make him a giant killer.
Vince was like 'Goddamn, pal, he's gonna change things.' Our Latino demographics were going up, our minority demographics were going up like we were gaining audience when Raw was losing audience and it was on Rey's back and then once he got there (Alex impersonates Vince) 'Well nobody's gonna believe he can beat Mark Henry, lets have Mark Henry just kill him and we'll find some la la ending.' He just cut Rey out at the legs during that World Title run and we've talked about my screaming fights with Vince, and it was more of that. He just couldn't see the little guy beating the big guy. It just didn't work for Vince McMahon and it's super frustrating and I feel like that's what happened with Daniel Bryan."