Dominik Mysterio is setting a new precedent with WWE’s latest brand partnership.
WWE and DUDE Wipes officially announced a new partnership. The men’s hygiene brand has been named an official partner of the company. According to WWE, the multi-year partnership is highlighted by “first-of-its-kind integrations with WWE Superstars and enhanced match sponsorships at tentpole WWE events.”
“DUDE Wipes is a disruptive brand that speaks directly to our audience, and this partnership allows us to showcase that connection in a way only WWE can,” said Jesse Tomares, Vice President, Global Partnerships at WWE. “From high impact match sponsorships to unprecedented in ring integrations with Dominik Mysterio, this collaboration delivers a fresh, entertaining approach to brand storytelling at the biggest moments on our calendar.”
Dominik Mysterio will also be wearing DUDE Wipes branding on his WWE gear
DUDE Wipes is expected to have a large presence across many high-profile events, including SummerSlam. Perhaps the most significant detail is that Dominik Mysterio is also the first WWE Superstar to have sponsored ring gear. Mysterio’s ring gear will feature DUDE Wipes branding “during every in-ring appearance on WWE programming, including Monday Night Raw and various PLEs.”
“As a lifelong WWE fan, this partnership hits differently for the brand. Us DUDE Wipes founders grew up watching WWE idolizing the superstars of our day. Getting the chance to partner with WWE and Dirty Dom and do something that’s never really been done before is surreal,” said Ryan Meegan, Co-Founder, CMO. “DUDE Wipes has always believed in meeting fans where they are in our own authentic way. And we can’t wait to encounter the amazing WWE fans all across the country. We promise to bring the fun and more importantly, the CLEAN with Dom in the best way possible!”
Dominik Mysterio was wearing a Dude Wipes logo on his shirt, during last week’s episode of WWE RAW on Netflix. Dominik’s “Bandana Rib Cage” shirt had the DUDE Wipes logo on the bottom. This marked the first appearance of the branding of the new partnership.
It’s worth noting that Dude Wipes has partnered with WWE and Dominik in the past. Dude Wipes had a big presence at WrestleMania 41, where the brand was a sponsor for Mysterio’s match.
