WWE and Nestlé Waters North America have announced a strategic partnership, launching the Nestlé Waters Challenge. Following up on last year’s “Choose Water” campaign, the initiative will include a series of videos featuring WWE Superstars and a contest where one winner will a fully paid trip for four to WWE SummerSlam. Those who wish to win can tweet messages to WWE on Twitter and Instagram using the hashtags #NestleWatersChallenge and #Sweepstakes or by signing up on WWE.com.
The promotional videos for the campaign will feature Charlotte Flair, Natalya, Titus O’Neal, and Charly Caruso. Charly is a personal trainer in her time away from WWE, and these videos will “challenge WWE fans to show the various ways they are making healthy choices.”
“WWE is thrilled to announce this year’s joint campaign with Nestlé Waters North America, which encourages our fans to promote and share their healthy lifestyles,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “This integrated partnership will provide Nestlé Waters North America the opportunity to leverage the massive appeal of our WWE Superstars who are passionate about health and wellness while passing along key messages about healthy living to the WWE Universe.”
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