Triple H has big plans for WWE’s international expansion.
During the WWE Clash at the Castle post-show press conference, Triple H elaborated on his vision for NXT Europe as it relates to his previous goal of global localization. He wants to see WWE brand in markets all around the world that can compete against in each other in “world cup-type scenarios.”
“One, very excited about NXT Europe. I think the opportunity for us—NXT UK started here. We had large plans prior to the pandemic. We were about to make some big moves with it, and things happen in life, as Tyson Fury said. Sometimes we all get knocked back down. We gotta regroup and figure it out. I think with all that behind us hopefully now, the time to make that move is now and we decided to pull back on what we were doing so that we could advance to the next level. Sometimes [it’s] tough to do at the same time.”
“So I think you’ll see NXT Europe—and as I mentioned the other day in some interviews—I think the long-term goal in that is to be in markets all around the world with product that can eventually be competing against each other. World cup-type scenarios that are feeding into Raw to SmackDown and to WrestleMania.”
Triple H concluded his answer by stating there will be announcements to come over the years in regards to his international plans.
“We want to be in stadiums all around the globe doing this kind of event. Tonight was step one in that process, and I think you’ll see and hear a lot of announcements over the next few years that will be exciting for everybody. Hopefully, all of you have your passports and stuff and can visit us there as well.”