A former four-time WWE Tag Team Champion has reacted to reports that the company is planning to use AI in its creative department.
A recent report from the Wrestling Observer Newsletter suggested that WWE has hired a new Senior Director of Creative Strategy to look after the integration of artificial intelligence in the company’s creative process.
The report stated that Chief Content Officer Triple H introduced Cyrus Kowsari to the WWE creative staff as the person who would “lead WWE’s transition to AI-based storytelling and integrate AI into creative services like video and graphics.”
Now, former WWE Tag Team and Intercontinental Champion Lance Storm has reacted to the report on Wrestling Observer Live.
“If they wanted to use it as a safeguard of logic, where you instruct AI to not allow more than so many run-ins, turns, and so forth over a year, and it tracks all of these as sort of a fact-checker, a continuity-based thing that would set off alarms when you do stuff repeatedly, that would be okay?”
“For the most part, AI, most of what it’s used for, it gathers all the existing knowledge on the internet and sums that up. It’s like, you want it to study the history of wrestling and repeat stuff? That’s not good. Creativity is coming up with new and fresh ideas. Not recycling old ideas in an Artificial Intelligence algorithm.” [H/T WrestleTalk]
WWE Has Reportedly Signed A Contract With An AI Platform
The original report from the Wrestling Observer Newsletter also stated that WWE has already signed a contract with Writer AI, a platform that was reportedly fed with WWE content and produced some bad results.
The report stated that, according to one source, the platform came up with some “absurdly bad storylines,” including one that suggested current AEW star Bobby Lashley return as a character obsessed with Japanese culture and history.
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