John Cena wants to release merchandise for the cities that didn’t make the list of his retirement tour dates.
Cena announced that he’d retire at the end of 2025 during his surprise appearance at WWE Money in the Bank 2024. He embarked on a year-long retirement tour beginning in January 2025. That tour will culminate on Saturday Night’s Main Event on December 13.
He initially announced 36 appearances for his retirement tour. During his recent conversation with Chris Van Vliet on his INSIGHT podcast, John Cena revealed WWE gave him an initial list of 60 cities. That list was then whittled down to the final list. He also noted that he laid the groundwork for the tour back in 2022 and pitched it to TKO in early 2023.
“But it also takes a while to put that through the engine, so as soon as they bought it in like mid to early 2023, now I’m like, Okay, give me a list of all possible cities I got out. 60 cities put on my desk merchandise uniform for everybody, because I know it takes like nine months to clear IP design to get in production. Hats and wristbands take longer than T-shirts.
John Cena wants to release a ‘Never Seen 17’ merch line
Speaking further, John Cena noted that he had finished the merchandise artwork for the other cities that didn’t make the final cut, which include Houston and Sacramento. He also said that he’s trying to get WWE to release them as part of a ‘Never Seen 17’ merch line.
“When I announced in Toronto, 15 months out, we were like lasered in for everything. So we had every city, every potential city. Cool thing about the uniforms is they become awesome because we did so many. I actually, no kidding, I did 17 extras, and I’m trying to get Fanatics to release the never-seen 17 [merch line]. Houston’s on there, Sacramento’s on there,” John Cena said.
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