AEW is stepping into the world of musical theatre.
In a statement, the Jacksonville-based promotion announced a partnership with The Last Match: A Pro-Wrestling Rock Experience, a new live entertainment event set to premiere in London’s West End this fall.
“On behalf of AEW, we are thrilled to collaborate with The Last Match: A Pro-Wrestling Rock Experience in London this fall,” said AEW CEO Tony Khan. “This marks an incredible opportunity to partner All Elite Wrestling with an established theatrical production, showcase AEW stars during select performances and further expand our footprint in the London market.”
The Last Match co-creator and director Jeremiah James praised the collaboration, stating: “I am deeply grateful to Tony Khan and everyone at All Elite Wrestling for believing in this project and embracing a creative risk that has never been attempted before. Together, we’re helping to innovate a new form of live entertainment.”
According to the announcement, the partnership will see a 52,000-square-foot venue near Tottenham Court Road “transform into an immersive wrestling and rock-and-roll wonderland, creating one of the most unique live entertainment experiences ever staged in the United Kingdom.”
The partnership comes as AEW continues to build toward All In 2026, which is set to take place on August 30 at Wembley Stadium in London, England. The event is expected to be one of the promotion’s biggest shows of the year as the company returns to one of its most successful international markets.
The Last Match has previously featured appearances from the likes of Mickie James and Matt Cardona in the United States.
