Last Monday’s low Raw rating (which was a 3.4 and tied a nine-and-a-half year low for summer edition of the show) was a bigger cause of stress for Vince McMahon on Tuesday than Benoit’s toxicology report. He’s very much on edge, particularly since sources say USA Network executive Bonnie Hammer is putting a tremendous amount of pressure on him to get the ratings up.
There is strong talk that USA wants Raw to move to three hours permanently in the fall. WWE is very much against it, citing the burnout factor, but it’s unlikely they’d be able (or willing) to turn it down.
Vince, despite being the main guy in charge of every storyline, is blaming everyone but himself, and the feeling is that if things don’t turn around soon there will be a major shake-up and the only ones safe will be Stephanie, Kevin Dunn and perhaps John Lauranitis, since he’s a schmoozer and a good talker and is the only one they have faith in to do the Director of Talent Relations job, even though he’s often largely incompetent.
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