It was reported a few days ago that WWE was planning on launching a new viral campaign online.
The campaign appears to have already begun. When you go to watch certain videos on WWE.com, prior to the video you chose to play, this viral campaign video appears. It talks about "A Revolution Is Coming." No word yet on if the campaign will air on WWE television and what it is promoting. There is wide range speculation of it being a superstar return/debut or possibly details on the WWE Network launching.