Reigns WWE C4
Image Credit: WWE and C4

C4 Energy Touts New Partnership With WWE

As WWE continues to embrace new methods of brand partnership in the age of social media, C4 Energy has announced a new agreement that will see WWE superstars including Roman Reigns, Mandy Rose, Montez Ford, and Bianca Belair promote the energy drink on social media.

C4 Energy issued the following:


C4® Energy Continues to Grow All-Star Athlete Roster with Top Talent

 Austin, TX –  July 3, 2021 – Nutrabolt, a global leader in sports nutrition and the maker of C4® Energy, the fastest growing energy drink brand, today announced WWE Universal Champion Roman Reigns, SmackDown Women’s Champion Bianca Belair and WWE Superstars Mandy Rose and Montez Ford as the newest members of their expanding roster of athletes.

With nearly 50 million followers across their social media platforms combined, Reigns, Belair, Fordand Rose will help expand C4®’s mission of inspiring and maximizing human performance beyond the ring to everyday life through media, retail and digital content. As part of the partnership, all four Superstars will appear in the company’s first-ever global brand campaign launching later this summer.

“Roman Reigns, Bianca Belair, Montez Ford, and Mandy Rose are Superstars both in and out of the ring,” said Rajaa Grar, Chief Marketing and Digital Officer of Nutrabolt. “Each one embodies C4® Energy’s brand values in their daily lives through determination, resilience and hard work with no boundaries. We are proud to bring them together as part of C4® Energy team and join the WWE family. It’s exciting that we are sharing our brand with the WWE Universe, what I consider one of the most passionate fanbases that we know already enjoys the energy drink category.”

The four Superstars join C4® Energy’s growing roster of celebrities, trainers, and athletes including top NFL draft picks Justin Fields and Kyle Pitts, NBA breakout star Lonzo Ball and WNBA phenom Te’a Cooper. This announcement comes on the heels of C4® Energy scoring the brand’s first-ever major league sports partnership with Major League Soccer’s (MLS) Austin FC and launching a limited-edition C4® Energy Mango Lime flavor & custom can in the team’s signature verde and black colors.

“WWE is always looking to work with top performance brands that produce optimal results for our athletes,” said Claudine Lilien, WWE SVP & Head of Global Sales & Partnerships “Roman Reigns, Bianca Belair, Montez Ford and Mandy Rose all align with C4’s mission and we are thrilled to join their growing roster of celebrities and athletes.”

C4® Energy is made with no artificial colors or dyes, and contains zero calories, sugar, or carbs. In addition, C4® Energy contains a combination of clinically studied functional ingredients including CarnoSyn® Beta-Alanine, an amino acid to support muscular endurance; BetaPower® derived from Beets, a superfood, for natural hydration; Caffeine Anhydrous, for energy; and L-Citrulline for performance.

C4® Energy is available in all 50 states, internationally, and online at To join the social media conversation and receive tips from top trainers, visit C4® Energy onInstagram, Twitter, and Facebook at @C4Energy.

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About Nutrabolt

Nutrabolt is a global leader in active nutrition and better-for-you performance beverages, known and trusted by millions of active individuals, fitness fanatics, elite athletes, and people looking to optimize their performance in all aspects of life in and out of the gym.  The company’s portfolio includes industry-leading sports nutrition brands: Cellucor® – the original maker of C4®, the bestselling pre-workout in America, and XTEND® – the number one BCAA brand in the world.  The C4® product line has recently transcended the sports nutrition market to become the fastest growing performance energy beverage in the nation while accelerating its market share expansion within the sports nutrition category. Nutrabolt’s portfolio, which is distributed in over 150 countries, is sold through the company’s owned e-commerce platforms, and is available at leading retailers across the nation, including Walmart, Publix, Amazon, 7-Eleven, GNC, Target, Kroger, Walgreens, and the Vitamin Shoppe.