WWE continues to engage a global audience as they recruited famous Indian actor Rana Daggubati for a new campaign in the country. WWE had inked a five-year extension with Sony Pictures Networks India back in the first quarter of 2020 and Daggubati shared some commercial set photos crediting Sony Sports. The photos are of him holding a WWE Championship, which apparently he got to take home as a souvenir.
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“WWE is one of the most viewed properties on the sports channels in India and has a strong following in Tamil- and Telugu-speaking markets. Rana’s love of sports and WWE is well-documented in the public domain. So, Rana Daggubati is the ideal choice to front the campaign,” a Sony Sports India representative said. Rana also commented “I can say that it will strike a chord with our native viewers,” he added.
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