bryan danielson
Photo Credit: AEW

Bryan Danielson: People Will Tune In If You Put On Excellent Wrestling, That’s The Goal

Bryan Danielson looks back on the battle between AEW Dynamite and NXT in October 2023.

The direct rivalry between AEW Dynamite and NXT reignited with the “Title Tuesday” episode of AEW Dynamite on October 10, 2023. Dynamite moved to Tuesday for a week, so it was up against NXT in a brief revival of the war between the two shows.

During a a recent SXSW panel, AEW’s Bryan Danielson reflected on the show. He shared his mindset that prioritizes focusing on what the company does, rather than what others are doing. (H/t Jeremy Lambert of Fightful for the transcription)

“I think everybody in the company was really proud of that show,” Bryan Danielson said. “In my mind, and this is probably different from the way Tony views it from a business perspective. I don’t necessarily look at what the competitors are doing. On that particular night, I wasn’t worried about it. My thing is, focus on what we do best. We do things differently, and our fanbase loves the way we do things. let’s embrace the things that we do really well and put on our best possible show and not worry about necessarily about what’s going on on a different channel.”

Bryan Danielson: The Goal Is To Put On Excellent Wrestling

Bryan Danielson continued by stating that, as a television show, you’re batting other programs every week. He stated that, as early as when he joined AEW, he had the approach that people would tune in if you put on excellent professional wrestling. He stated that this was the goal every week.

“Realistically, it’s not just that particular Tuesday night. It’s every Wednesday and every week you’re battling something,” Bryan Danielson said. “You’re not just battling other shows. You’re battling people’s addiction to their phones and all sorts of things.

“How do you keep people’s attention? In my mind, it keeps going back to this idea of quality. Something I said when I first joined AEW is that if you put on excellent professional wrestling, people will tune in. That’s the goal weekly. Put on an excellent professional wrestling show.

Bryan Danielson faced Katsuyori Shibata on the March 16 episode of AEW Collision. Catch up on our coverage of the show here.

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