John Cena is getting his FLEX on.
MET-Rx announced a new multi-year partnership with John Cena that will include a digital campaign for its meal replacement products. According to MET-Rx, Cena will be “flexing his fit physique and comedic talents to amplify the brand’s commitment to fueling greatness and inspiring big wins with its high-protein products.”
The first part of Cena’s “MET-Rx Flex” campaign launched on Monday. The digital ad is a “campy sendup of 90s inspirational fitness videos and gym culture, complete with flashing neon colors, full-body spandex and fanny packs.” Each subsequent ad features Cena flexing and endorsing Cena while he shares how the MET-Rx products helped him achieve success.
Additionally, Cena will be engaging with fan stories on TikTok. He will respond to the “most inspiring and impressive FLEXES shared by his legions of superfans, offering a chance to connect with him in a unique, shareable way.”
John Cena comments
“MET-Rx is the original sports nutrition brand, with products I can authentically and enthusiastically recommend because I’ve been using them since the 90s to meet my protein goals and power through workouts,” said Cena. “MET-Rx meal replacement bars prepare me to FLEX big in the ring, in the gym, and on set. I can’t wait to share them and inspire others to challenge themselves and achieve their own goals with this new campaign.”
“The fact that John Cena has used MET-Rx products as part of his fitness regime for three decades, along with his unique ability to authentically connect with people of all walks of life, make him the perfect partner for our next phase of growth,” said Bree Randall, Marketing Director of MET-Rx. “John’s dedication to excellence, relentless pursuit of greatness and genuine passion for educating people about fitness and nutrition will motivate fans to embrace their own ‘MET-Rx FLEX’ and reach their full potential with the help of MET-Rx.”
To learn more about MET-Rx® and the “MET-Rx Flex” campaign, visit www.metrx.com.
