Paul Heyman is adding another chapter to his career outside the squared circle.
While WWE fans continue to see “The Wiseman” on television, Heyman has now stepped into a new venture that could make just as much noise away from the ring. Moreover, the full scope of the project goes well beyond wrestling.
The new company, called Podrophenia, was officially announced on July 14 through a partnership between the Elvis Duran Group, Looking4Larry, and MCM Studios.
Paul Heyman joins Elvis Duran to launch Podrophenia
Heyman co-founded Podrophenia alongside radio personality Elvis Duran, Emmy Award-winning producer Mitchell Stuart, and media entrepreneur Michael Canzoniero. The company is designed to help creators, brands, and media personalities develop, produce, distribute, grow, and monetize original podcasts, vodcasts, and other digital content.
Rather than operating as a standard recording studio, Podrophenia will support projects from concept to long-term business development. Its services include premium audio and video production, post-production, creative development, marketing, audience growth, sponsorship opportunities, and distribution strategies.
Explaining what sets the venture apart, Heyman said (via PWInsider), “Podrophenia is the first studio specifically customized to the host’s personality and also the concept. We’re not just building a content hub for creators, we’re building a creator hub for the content.”
Duran also highlighted the company’s vision, saying, “I’ve seen firsthand the need for a state-of-the-art production facility for content creators, particularly podcasters. With Paul Heyman and MCM Studios, we’re playing with the big boys!” It was a fitting line from someone teaming up with one of wrestling’s greatest talkers.
Mitchell Stuart stressed that modern creators need far more than a microphone. “Podcasting has evolved far beyond simply recording conversations,” he said, adding that Podrophenia was built to combine production, audience development, marketing, distribution, and business support in one place.
Operating from MCM Studios’ production facility in Manhattan, Podrophenia will also create its own original programming across sports, entertainment, culture, business, and lifestyle. The first series, Hello Randy, hosted by Randy Fenoli, is scheduled to debut later this year through iHeartMedia and the Elvis Duran Podcast Network, with additional projects expected throughout 2026. As for Heyman, he’s proving once again that his next big promo isn’t limited to Monday nights.
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