Jim Ross Comments on What WWE Can Do To Resolve Some of Their Problems, Talks Past and Present

May 19, 2014

Below is an extensive response from WWE Hall of Famer Jim Ross, who talks about what WWE can do to fix their problems. You can view his website above and check out his BBQ products for sale here.

My thoughts on WW's recent communications and the fallout regarding their stock is simple. I outlined most of my take on this matter in the last blog that I authored. However, I feel the solution is as simple as producing a more compelling TV product, putting key talents in a positive position to make a difference and overall 'booking' a better product that will appeal to the existing die hard fans and entice disenfranchised fans to return to the fold with a style of product that appeals to more to a mass audience of sports entertainment fans.

No fan, old or new, wants to sit through bad acting or long scenes that feature such. Dramatic, organic, dynamic promos where performers express themselves regarding a hot, personal issue or the importance of becoming a champion do not fall in the category of bad acting within the genre IMO. Fans also do not need to be subjected to poorly executed comedy that is simply not funny. If comedy is written to satisfy a small aspect of the audience and that could be as small as the decision makers it should not be on TV. Simple, right?

Talents who have been percolating and touching the next level should e turned loose and given the chance to make a legit difference. In WWE, Dolph Ziggler comes to mind, in TNA guys like James Storm or Bobby Roode pop into my head as does a Michael Elgin in ROH. Likely multiple other names belong on this off the top of my head listing but the bottom line is that if talents have gotten close but their creative push has been cut short for whatever the reason then perhaps it's time to re-evaluate that mindset and put them back in the game if they are sound of mind and body.

At the end of the day, any company's whose 'sales' are down has to focus on attracting new customers using smart marketing and consistently delivering a great product. Yep….it's easier said than done but it's doable.Adding new customers/consumers will solve many ills but the general image that the media has on the genre isn't changing in a major way any time soon even though I can tell you from personal experience that the perception of the genre today as compared to when I started in the business is night and day. Changing the overall image of men in tights wrestling inside a 20 foot squared circle is and always will be a "work in progress" and that's o.k.

The pro wrestling business is resilient and has deep roots unless those in charge of the genre across the board feel compelled to change what has essentially worked well for years. Refine it, yes. Change it and continue to distance one's self from the fundamental aspects of the business is as illogical as any business ignoring the basic rules of economics. If one spends more than one earns said entity is certainly doomed for failure. That goes for ALL business as the basic laws of economics are just as viable today as they were when the concept was created. Same goes for the fundamentals of pro wrestling which are just as viable today as they were back in the day.

Josh controls most of the creative writing and ideas for the show on a weekly basis, as well as an on-air talent.
Aside from working with WrestleZone, Isenberg began his career in Broadcast Journalism interning at ESPN and worked with CBS Radio for three years. He has also had the opportunity to interview some of the best athletes and performers alive, including Andrew McCutchen, Ben Roethlisberger, Chris Jericho, Billy Gunn, Karl Anderson, Matt Hardy, Steven Strasburg and others.
Currently, Josh Isenberg works for Major League Baseball in their Advanced Media Productions. He grew up in Pittsburgh and went to Point Park University, which is where Chair Shot Reality is filmed each week.
His life outside of his obsession with wrestling include being a savant for Seinfeld, NFL, NBA, MLB and many television shows. He also has an undying love for musicals, which includes many shows he was a part of in high school. Some of his favorite wrestling moments can be linked to such superstars as Edge, The Rock, Bret Hart, Shawn Michaels and The Great Khali.

Follow @JoshIsenberg4