A brand new, strategically-timed Brock Lesnar video has been released online by Paul Heyman's "Heyman Hustle" website, and it's one of the stranger video releases of the year. Heyman, a long time confidante of Lesnar's who was his on-air manager/agent during Brock's famous rise up the ladder to the WWE Title in 2002, and co-authored Brock's autobiography last year as well, has posted an exclusive video of Lesnar on The Heyman Hustle website. But it's not a wrestling video. It's a farming video.
One of Lesnar's biggest sponsors when he fought in UFC was CASE IH farming equipment. Lesnar also had a major sponsorship package with Rocky Mountain Dealerships. Lesnar's new video, released this week to capitalize on his WWE return and the F-5 he delivered to John Cena on Monday Night Raw, is a video of him farming and endorsing the Case IH equipment. Quite the different "Beast" than the one that appeared on Monday Night Raw. You can check out the video below.
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