WWE continues to strike new deals to bring its brand around the world.
On Wednesday, WWE and Maple Leaf Sports & Entertainment (MLSE) announced a new long-term strategic partnership. The deal will include “exclusive merchandise collaborations, original content development, community-focused programs, and regular cross-brand appearances from team players and WWE Superstars.”
In addition, the January 26, 2026 episode of RAW will take place at MLSE’s Scotiabank Arena. Toronto sports personalities will attend Raw, while WWE Superstars will also make appearances at Toronto Maple Leafs games on Sunday, January 25, and Tuesday, January 27.
The promotion recently hosted its 2025 Elimination Chamber event in Toronto.
“Collaborating with an iconic organization like MLSE is a natural extension of WWE’s deep and growing connection with Toronto, which has included recent major events like Money in the Bank in 2024 and Elimination Chamber in 2025, and allows us to create new and authentic experiences for fans to reinforce our long-term commitment to the region,” said Alex Varga, Co-Head of Revenue at WWE.
“MLSE and WWE have a long and strong history together, teaming up many times over the years to create iconic entertainment moments for our fans, and we are thrilled to expand our partnership with WWE, a global leader in sports and entertainment, to create world-class content and build on Toronto’s standing as a leading market globally,” added Phil King, Chief Business Officer at MLSE.
Tickets for Raw in Toronto will go on sale on Friday, November 14 at 10am ET/7am PT via Ticketmaster.com. Fans can also purchase tickets during an exclusive pre-sale on Ticketmaster starting November 13 by using the code WWEVIP.
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