WWE has a new multi-year deal with Twitch.
On Monday, WWE announced a multi-year partnership with Twitch. The new agreement not only sees the return of the official WWE channel, but WWE will debut a companion sidecast to Monday Night RAW. Additionally, the WWE channel will also be home to “other live productions” and will be an alternate streaming feed for WWE’s premium live event press conferences.
WWE issued an edict in 2020 that informed talent they would no longer be able to use several third-party social media platforms. In 2022, the promotion told talent that they would be able to increase their use of some of those platforms but had not reached a deal with Twitch at the time.
More recently, Sean Ross Sapp of Fightful (via Fightful Select) reported WWE inked a deal with Twitch, with a few stipulations. According to the report, revenue will be split three ways with talent, WWE and Twitch. In addition, talent cannot stream with talent outside of WWE without getting prior clearance.
STAMFORD, Conn.–(BUSINESS WIRE)– WWE® (NYSE: WWE) today announced a multi-year partnership with Twitch that will see the return of the official WWE channel and popular WWE Superstar channels, featuring live and exclusive content.
In addition to the launch of the channel, WWE will debut today a companion sidecast to Monday Night RAW, bringing the WWE Universe behind the scenes and closer to the in-ring action. The weekly viewing experience will be led by a rotating cast of hosts and will regularly feature appearances by WWE Superstars, unique and exclusive content such as backstage interviews, and more. Viewers can stream the sidecast live every Monday beginning at 8 p.m. ET via https://www.twitch.tv/wwe or the Twitch App.
Additionally, the official WWE channel will be home to other live productions and will serve as an alternate live streaming feed for all of WWE’s premium live event press conferences.