WWE continues to branch out and create new championships for other companies.
Following the launch of WWE’s NFL championships earlier this year, the company announced this morning via press release that they will partner with the Big 12 to create a championship title for their big game in December.
Commissioner of the Big 12, Brett Yormark, believes this partnership with WWE will strengthen the bridge between sports and entertainment.
“WWE is a global brand that connects with a wide array of audiences,” Brett Yormark said. “With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.”
WWE President Nick Khan is excited about the partnership and believes their company can help amplify the Big 12 Championship.
“Brett and his team at the Big 12 have turbocharged the conference through innovative media rights deals and commercial partnerships, constantly exploring new ways to grow the conference’s reach and influence,” Nick Khan said. “We’re excited to partner with them and help amplify the Big 12 Championship.”
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What do you make of this announcement? Do you think it’s cool to see the Big 12 working with WWE? Let us know your thoughts by sounding off in the comments section below.
