WWE Hall of Famer Hulk Hogan and His Real American Beer secured a huge deal with Walmart.
Hulk Hogan, who launched his Real American Beer Company in June 2024, has certainly made significant strides. In fact, his “Real American Beer” has signed a multi-year deal with WWE, which makes it the official beer sponsor of WWE Raw and other WWE shows. Moreover, WWE has acquired a minority stake in the rapidly growing Real American Beer company, which is now available in several states.
Recently, the Real American Beer Company secured a major distribution deal with Walmart, with stores in eight states now carrying the product: Florida, Illinois, Idaho, Michigan, Missouri, New York, Ohio, and Wisconsin.
From the press release:
Real American Beer (RAB), co-founded by WWE legend Hulk Hogan, is turning heads in beer and beyond.
In under a year, RAB has grown from a challenger brand to a national force—earning shelf space in Walmart stores across 8 states. That’s right in 10 months, we’re already in America’s #1 retailer!
Currently, RAB is available in 23 states and 10,000+ accounts nationwide. This kind of retail velocity is almost unheard of in beer.
- #2 new light beer SKU in the U.S. by Sales per Point of Distribution (trailing only Sam Adams Light)
- Moving nearly 2x more per POD than the competition
- Official beer of WWE, with branding visible weekly on Monday Night Raw (Netflix)
- Expanding partnerships across World of Outlaws, Arena Football One, NASCAR, Drag Illustrated, and more
But the growth isn’t just in the stats. Something’s shifting in America—pride is back. And consumers are seeking brands that reflect their values. RAB calls itself “200% American”—brewed here, owned here, and unapologetically proud of it. That clarity and cultural relevance are converting casual drinkers into loyal fans.
