Liv Morgan and Dominik Mysterio are part of the lineup promoting Lids’ “ALL CAPS” ad campaign.
Lids launched its 2025 holiday campaign, “ALL CAPS” on Thursday. WWE Superstars Dominik Mysterio and Liv Morgan, Stephen A. Smith, Quavo, celebrity DJ and producer Chase B, comedian couple Chicklet and Maleni, NBA trainer Chris Brickley, Global DJ me n ü, and radio DJ and TV show host Peter Rosenberg are part of the campaign.
Liv and Dom took part in photoshoots for the campaign; Dom was paired up with Peter Rosenberg, while Liv modeled Green Bay Packers gear alongside me n ü and Maleni Cruz.
In addition to the photoshoot, Lids released four videos today featuring Smith, who “banters with celebrity correspondents as they debate, joke, and celebrate sports and entertainment culture.”
“At Lids, we’ve always believed that fandom is something that should be celebrated unapologetically,” said Bob Durda, President at Lids. “With “ALL CAPS” we’re giving fans a campaign that embodies that authentic spirit. Stephen A. Smith’s passion and personality perfectly capture the energy that defines Lids and our customers everywhere.”
Lids’ new product launch includes the Lids Exclusive New Era Black Realtree Collection, launching November 6. In addition, Lids will feature a variety of exclusive and seasonal items, including New Era knits and A-Frames, ’47 dad hats, Mitchell & Ness graphic tees, and Topps collectibles.
Dominik is the current WWE Intercontinental Champion and AAA Mega Champion. Liv Morgan has been out with a shoulder injury, but she is expected to return to WWE in early 2026.
Check out both videos featuring Liv and Dominik below:
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