WWE stars Seth Rollins and Becky Lynch have officially revealed a new venture outside the ring, with the announcement made ahead of WrestleMania 42 — though the full details may surprise fans.
The real-life power couple, known for balancing championship pursuits with high-profile projects, confirmed the move after teasing it for weeks on social media.
This time, however, they’re not cashing in a contract — they’re brewing something new.
Seth Rollins and Becky Lynch launch ‘AMO Coffee’ brand
Rollins and Lynch announced the launch of their coffee brand, “AMO Coffee,” which is scheduled to debut in April 2026.
The reveal came via a joint video. The duo explained that the idea grew from years spent traveling the world and sampling coffee in different cities.
“For the past seven years, we’ve been travelling the world together… and we’ve fallen in love with coffee,” they said. “Amo is our way of bringing that love to you.”
The project is being developed in partnership with Los Angeles-based coffee company Dayglow, which will serve as the exclusive roaster.
While Dayglow handles production, Rollins and Lynch are hands-on with the creative side — from branding and packaging to flavor profiles. It’s less “burn it down” and more “brew it up,” as Rollins might say.
The launch will also include a series of promotional events in the coming weeks, building toward its official release. Plans reportedly include the possibility of opening a physical cafe, signaling this isn’t just a one-shot gimmick but a long-term play.
The timing is notable, as both stars remain active on WWE programming. Rollins is currently involved in a rivalry with his former Vision teammates, while Lynch is chasing the WWE Women’s Intercontinental Championship.
As WrestleMania approaches, the duo is proving they can juggle business and bell-to-bell action.
