AEW has expanded its merchandise lineup with a new partnership that puts a popular star front and center.
The company announced a collaboration with Heavys, introducing a series of AEW-branded headphones that have already debuted on television.
The launch includes multiple designs. Nevertheless, one version in particular is likely to catch the attention of fans who have been following one of AEW’s biggest names.
Much like a wrestler’s entrance theme, the new product line is designed to stand out from the crowd.
Swerve Strickland edition headlines AEW-Heavys partnership
AEW revealed on Wednesday that it has partnered with Heavys to release three branded headphone designs through ShopAEW. Each complete headphone set is listed at $289. Fans who already own Heavys headphones can purchase interchangeable branded shells for $39.
One model is dedicated to Swerve Strickland and features his “Whose House?” logo and signature catchphrase. The collection also includes a “Sickos” edition. These showcase the AEW logo wrapped in barbed wire, as well as a standard AEW-branded version.
AEW wasted little time bringing the partnership to viewers. During AEW Dynamite, Prince Nana wore a pair of the Swerve-themed headphones to the ring ahead of Strickland’s match against Daniel Garcia. The company also promoted the launch with a 30-second video on X before the show aired.
The collaboration marks a notable step for both companies. Heavys, which was founded in 2022 following a successful Kickstarter campaign, has previously worked with music acts including Aerosmith, Def Leppard, Motörhead, Queen, Cannibal Corpse, and Shinedown on licensed headphone designs.
According to the available information, AEW is the first sports or sports-adjacent brand to partner with Heavys. That makes the launch a new direction for the headphone manufacturer. For AEW, another merchandising avenue beyond traditional apparel and collectibles has entered the fray.
With the products now available and already featured on Dynamite, fans can decide whether they want to bring a little bit of AEW — and perhaps Swerve’s house — into their listening experience.
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