Hulk Hogan won’t be as heavily featured on Real American Beer products moving forward.
The upstart beer brand announced it recently reached a new milestone, sharing that it has sold its 10 millionth can of Real American Beer. The company, co-founded by Hulk Hogan, launched in June 2024. To celebrate reaching the milestone, Real American Beer announced it will undergo a “strategic relaunch” of the brand positioning and partnerships.
Real American Beer will feature a new visual brand identity, including new cans that don’t have Hogan’s likeness on them. Replacing Hogan will be a bold new logo, along with two taglines across packaging and other applications.
Hulk Hogan is getting one more run with Real American Beer
Real American Beer is launching a limited “Golden Ticket” promotion to mark the final run of the original cans featuring Hulk Hogan. 50 Golden Tickets will be randomly placed inside 12-packs of Real American Beer nationwide. The lucky people who find a Golden Ticket will receive a Real American Beer 12-pack autographed by Hogan. They’ll also be entered for a chance to win cash prizes up to $5,000.
According to a subsequent report by TMZ, Hogan won’t be completely phased out of RAB forever. Real American Beer has plans for special edition Hulk cans in the future. This is similar to the “Hulkamania Forever” cans produced after his death.
Hulk Hogan’s estate was recently sued over a claim that the Real American Beer identity was stolen.
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